Labour Together conducts polling by recruiting respondents from various panels (groups of people who have signed up to do surveys). 

For most of our polling, responses are weighted by age, gender, region, education level, vote in the 2024 general election, vote in the 2019 general election, and the amount of attention paid to politics. Regional samples may be sampled by different criteria more relevant for that region. Targets for target populations are based on census data and mid-year population estimates, along with general election and referendum results, the British Election Study face-to-face survey, and the annual population survey. 

Sample quality is ensured by the use of captcha, and the removal of those who have a total response time that is less than two standard deviations below that of the mean. Those who fail in-built ‘straighliner’ and consistency checks are also removed. We are experimenting with additional quality control processes that we believe will be better able to identify and remove AI linked bots from sample that are increasingly common across mainstream sample providers.

The final sample is weighted using random iterative method weighting to account for any over or under representation of particular groups within the final sample.